SHOP BY HAIR TYPE

Hair comes in all shapes, colours and textures. A one-size-fits-all approach doesn't work for everyone, discover the products specific to your hair type.

SHOP BY BESTSELLERS

A collection of hero products chosen by you including award-winning favourites. Check out the products missing in your hair care and styling routine.

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SHAMPOO

SHAMPOO

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CONDITIONER

CONDITIONER

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HAIR TREATMENTS

HAIR TREATMENTS

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DRY SHAMPOO

DRY SHAMPOO

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SERUMS & OILS

SERUMS & OILS

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STYLING

STYLING

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BRUSHES

BRUSHES

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ELECTRICALS

ELECTRICALS

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VEGAN

VEGAN

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Damage Repair

Damage Repair

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Scalp Care

Scalp Care

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Clarifying

Clarifying

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Volume

Volume

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Temporary Colour

Temporary Colour

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HAIR GROWTH

HAIR GROWTH

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BLEACH BLONDES EVERYDAY BLONDES

BLEACH BLONDES EVERYDAY BLONDES

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BLEACH BLONDES ICE WHITE

BLEACH BLONDES ICE WHITE

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COCO LOCO WITH AGAVE

COCO LOCO WITH AGAVE

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ORIGINAL PINK STYLING

ORIGINAL PINK STYLING

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FOR THE LOVE OF CURLS

FOR THE LOVE OF CURLS

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ARGAN OIL

ARGAN OIL

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SCALP LOVE

SCALP LOVE

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BLEACH BLONDES PURPLE TONING

BLEACH BLONDES PURPLE TONING

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BIGGER FATTER FULLER

BIGGER FATTER FULLER

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POKER STRAIGHT

POKER STRAIGHT

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ELECTRICALS

ELECTRICALS

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ACCESSORIES & BRUSHES

ACCESSORIES & BRUSHES

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BRIGHTER BLONDES

BRIGHTER BLONDES

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HYDRATION & MOISTURE

HYDRATION & MOISTURE

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SMOOTH & SHINE

SMOOTH & SHINE

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WAVES & CURL CARE

WAVES & CURL CARE

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FOR THE LOVE OF CURLS BRUSHES

Your Curls, Your Way - the brushes cracking the curl code one wave, curl, and coil at a time. Discover the brushes specially designed for type 2A - 4C

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GET THE LOOK

Create a soft and bouncy up do with a wash day routine that leaves your curls ultra-defined.

Quick transitions from day-to-night style is a need-to-know so these effortlessly fresh and fun dos are perfect for that daytime shopping spree to dinner with the family.

Just because you’re spending time at the home office doesn’t mean you can’t create Zoom-worthy style that’s quick and simple but also sleek and smart.

Living for the weekends? You deserve it. Apply your fave lippy, throw on that LBD and inject the glam into your hair style.

Blondes will definitely have more fun with a refresh that’ll have you feeling like you’ve just come from the salon.

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SHOP THE LOOK

Create a soft and bouncy up do with a wash day routine that leaves your curls ultra-defined.

SHOP THE LOOK

DAY TO NIGHT HEATLESS WAVES

Quick transitions from day-to-night style is a need-to-know so these effortlessly fresh and fun dos are perfect for that daytime shopping spree to dinner with the family.

DAY TO NIGHT HEATLESS WAVES

Camera-Ready Ponytail

Just because you’re spending time at the home office doesn’t mean you can’t create Zoom-worthy style that’s quick and simple but also sleek and smart.

Camera-Ready Ponytail

WEEKEND WAVES

Living for the weekends? You deserve it. Apply your fave lippy, throw on that LBD and inject the glam into your hair style.

WEEKEND WAVES

BRAND NEW BLONDE

Blondes will definitely have more fun with a refresh that’ll have you feeling like you’ve just come from the salon.

BRAND NEW BLONDE

FIND YOUR
PERFECT MATCH

Your hair is unique to you and your products should be too. Take the hair quiz to discover the products perfect for your hair type, concerns and personality.

TAKE THE QUIZ

Happy Birthday
ON US

We never want you to miss a good hair day. Celebrate good hair days with extra points on your birthday.

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START EARNING POINTS

HAPPY BIRTHDAY ON US

HAPPY BIRTHDAY ON US

Earn points on your birthday

COMPLETE HAIR QUIZ

COMPLETE HAIR QUIZ

Find out your perfect hair routine

SHOP + EARN

SHOP + EARN

Earn 10 points per £1 spent online

HAPPY BIRTHDAY ON US

HAPPY BIRTHDAY ON US

Earn points on your birthday

COMPLETE HAIR QUIZ

COMPLETE HAIR QUIZ

Find out your perfect hair routine

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Earn 10 points per £1 spent online

I’ve been using this for about 3 weeks now and I love it. When I blow dry my hair after using this I don’t even need to get the straighteners out. My hair is so soft & I don’t get that post blow dry frizz as the day goes on anymore.


Coco Loco with Agave Blow & Go 11-in-1 Lotion

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I have used many toners on my hair and this one is by far the best and last the longest. It takes out all the yellow tones and my hair is such a nice bright blonde colour I love it.


Bleach Blondes Ice White Toning Shampoo

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If I could rate this 10 stars I would. I have hip length bleached to death hair and this has saved my hair!!! It’s amazing It’s stopped breakage, my hairs so shiny and soft, the strongest it’s ever been.


Hair Growth Activation Treatment

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I have been buying this heat protectant for a few years now and I love it. Definitely a big factor that has saved me from split ends over the past few years. I used to get split ends all of the time even when I didn't use loads of heat. This heat protectant is my saviour! Would highly recommend!


Original Heat Protection Style Mist

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