Bleach Blondes Purple Toning

With so many different shades of blonde, we don’t believe one size fits all. Own your tone with The Purple Reign collection, this purple toning range contains violet pigments to target and eliminate yellow tones. Refresh and restore your blonde mane keeping it looking salon-fresh all year round.

Free Delivery on orders over £40

SHOP BY HAIR CONCERN

HAIR LOSS & THINNING

WEAK & BREAKAGE PRONE

NATURAL BLONDES

BLEACHED BLONDES

DRY & DEHYDRATED

DRY, COARSE & NATURALLY FRIZZY

CURLY, WAVY & COILY

DRY & DAMAGED

GREASY & OILY

IRRITATED SCALP

FINE & FLAT

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