Bleach Blondes Ice White Shampoo & Conditioner Duo

Regular price £16.00
Regular price £17.98 Sale price £16.00
Cool down your colour and own your tone! Formulated to nourish bleached hair from root to tip, while controlling and toning to your perfect level of blonde. Formulated with blue pigment to target, neutralise and eliminate orange tones and brassiness.
  • Includes 1 x Bleach Blondes Ice White Toning Shampoo 250ml & 1 x Bleach Blondes Ice White Toning Conditioner 250ml

THE GOODNESS INSIDE!

We do not test our products on animals.

Pro-Vitamin B5

Known to improve strength, shine and softness and helps hair lock in moisture

Blue Pigment

Gets rid of unwanted brassiness, for a cool, arctic blonde
See All Ingredients
Ice White Shampoo: Aqua (Water/Eau), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Disodium Laureth Sulfosuccinate, Peg-4 Rapeseedamide, Laureth-4, Moringa Oleifera (Horseradish Tree) Seed Extract, Chamomilla Recutita (Matricaria) Flower Extract, Panthenol, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Polysilicone-19, Polyquaternium-39, Parfum (Fragrance), Acrylic Acid/Acrylamidomethyl Propane Sulfonic Acid Copolymer, Dipropylene Glycol, Citric Acid, Sodium Hydroxide, Sodium Sulfate, Disodium Phosphate, Octadecyl Di-T-Butyl-4-Hydroxyhydrocinnamate, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Benzyl Salicylate, Alpha-Isomethyl Ionone, Acid Violet 43 (Ext. Violet 2). Ice White Conditioner: Aqua (Water/Eau), Cetearyl Alcohol, Cetyl Alcohol, Dimethicone, Cetrimonium Chloride, Glycerin, Chamomilla Recutita (Matricaria) Flower Extract, Panthenol, Moringa Oleifera (Horseradish Tree) Seed Extract, Guar Hydroxypropyltrimonium Chloride, Dipropylene Glycol, Polysilicone-19, Parfum (Fragrance), Sodium Chloride, Sodium Sulfate, Citric Acid, Sodium Benzoate, Phenoxyethanol, Disodium Phosphate, Potassium Sorbate, Benzyl Salicylate, Alpha-Isomethyl Ionone, Acid Violet 43 (Ext. Violet 2), Ci 42090 (Blue 1).
More Details

Stylist Tip

"Own your tone"
Don't worry if you've over toned - washing with the Everyday Care Shampoo will sort it out.
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All you need to know about your favourite Lee Stafford products!

Q & A

Because blue sits opposite orange on the colour wheel, it's able to neutralise any overly warm, brassy tones in your cool blonde or brunette hair. That's why we've added powerful blue pigment to this toning shampoo; perfect for refreshing your shade until your next colour appointment.
Yes – thanks to colour theory, blue shampoos are super-effective. Use a blue shampoo whenever brassy tones appear, and the indigo pigment will get to work on neutralising flecks of orange. If your hair is intensely brassy, you can leave it on for longer or follow up with our Lee Stafford Ice White Conditioner.
On blonde hair or brunette hair with blonde highlights, blue shampoo targets orange tones and eliminates them with neutralising powers, so your icy and platinum shades appear bright and salon-fresh. You should only use it when hair is looking brassy, but did you know? By applying blue shampoo more frequently, you can overtone your hair to an on-trend silvery or grey colour.
Put simply: when shades sit opposite one another on the colour wheel, they have a neutralising effect – a great tip for colour correcting your hair. Blue sits opposite orange, so we use it in shampoo to beat brassiness. If locks appear yellowy-orange, you could also try a purple shampoo, like the Bleach Blondes Purple Toning Shampoo.
Using a blue shampoo for blonde hair and brunette hair with highlights works because blue shampoo is made with blue and violet pigments, which bond to the hair, therefore cooling down warm tones, such as orange, and removing brassiness. The same goes for naturally blonde hair: purple shampoo can neutralise yellow tones. The reason for these pairings is in the colour wheel. Since warm tones for brunette hair are normally orange or red, the opposite colour from orange on the colour wheel is blue. For people with blonde hair, the warm tones are usually yellow, and purple is opposite on the colour wheel from yellow. By having a mix of both purple and blue, you can treat a wider variety of brondes and blondes.
Yes. While blondes most commonly praise blue shampoos, brunettes will love them too. Why? Because even brown hair colours can be prone to orange tones and brassiness. If you're hoping to achieve this season's ash brown hair colour or balance your shade, use this toning shampoo for a quick fix-up.

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