Bleach Blondes Purple Toning Conditioner

Yes, you can. Just make sure you follow it up with a conditioner – preferably one that's specially targeted to treat dry hair, like the Hair Apology Intensive Care Conditioner. It's rich, creamy, and oh-so-hydrating on over-processed locks.

Yes. If you've got silver hair, the last thing you want is for brassiness to show up, so using a purple conditioner is key to keeping it shimmery and bright. With weekly use, this hero hydrator will give it a glow like no other, so you can maintain that metallic shine between salon visits.

Using a blue shampoo for blonde and brunette hair works because blue shampoo is made with blue and violet pigments, which bond to the hair, therefore cooling down warm tones, such as orange, and removing brassiness. The same goes for naturally blonde hair: purple shampoo can neutralise yellow tones. The reason for these pairings is in the colour wheel. Since warm tones for brunette hair are normally orange or red, the opposite colour from orange on the colour wheel is blue. For people with blonde hair, the warm tones are usually yellow, and purple is opposite on the colour wheel from yellow. By having a mix of both purple and blue, you can treat a wider variety of brondes and blondes.

Platinum blonde hair is prone to turning yellow – especially in the sun – which is why you need to treat it with colour correcting products in between salon visits. A purple conditioner, like this one, will impart a violet tint that neutralises excess warmth, so hair starts to appear icy cool and fresh once more.

If you have blonde, grey or silver hair, we recommend using the Purple Reign collection. If you are a naturally dark-haired brunette with balayage, ombre or highlights, you better use our blue-toned Bleach Blondes Ice White collection.

Because purple sits opposite yellow on the colour wheel, it's able to instantly neutralise any overly warm, brassy tones in your blonde hair. That's why we've added a touch of purple pigment to this toning conditioner; perfect for refreshing your shade until your next colour appointment.