Bleach Blondes Ice White Toning Conditioner

Because blue sits opposite orange on the colour wheel, it's able to instantly neutralise any overly warm, brassy tones in your cool blonde hair. That's why we've added a touch of blue pigment to this toning conditioner; perfect for refreshing your shade until your next colour appointment.

On blonde hair, blue conditioner targets orange tones and eliminates them with neutralising powers, so your icy and platinum shades appear bright and salon-fresh. You should only use it when hair is looking brassy, but did you know? By applying blue conditioners more frequently, you can overtone your hair to an on-trend silvery or grey colour.

It's a kind of toner, yes. While it's not the same as the colour toners you'll see in the salon, it's an easy at-home option that targets brassiness in the shower. All you have to do is smooth it over dull, orange sections of hair, leave for a few minutes, then rinse thoroughly.

It depends on the blonde-boosting results you crave. For subtle correction, go for one to three minutes, and for more intense results, leave it on for anywhere between three and 10 minutes. (10 minutes will give your hair a super-silver, ultra-fresh effect.)

Using a blue shampoo for blonde hair and brunette hair with highlights works because blue shampoo is made with blue and violet pigments, which bond to the hair, therefore cooling down warm tones, such as orange, and removing brassiness. The same goes for naturally blonde hair: purple shampoo can neutralise yellow tones. The reason for these pairings is in the colour wheel. Since warm tones for brunette hair are normally orange or red, the opposite colour from orange on the colour wheel is blue. For people with blonde hair, the warm tones are usually yellow, and purple is opposite on the colour wheel from yellow. By having a mix of both purple and blue, you can treat a wider variety of brondes and blondes.

Yes. While blondes most commonly praise blue conditioner, brunettes will love them too. Why? Because even brown hair colours can be prone to orange tones and brassiness. If you're hoping to achieve this season's ash brown hair colour or balance your shade, use this toning conditioner for a quick fix-up.