Collection: Blonde Tone Correction

All blondes know that maintaining gorgeous blonde hair is an investment in both your money and time.Colour can fade and change over time; cool tones can become warm and brassy, what was once a fresh blonde now seems to have a yellow tone.Fear notThe Bleach Blonde features 2 collections designed for the colour correction of blondes.Cast away yellow tones for a brighter and vibrant blonde with the Purple Reign Toning Collection.Use the Ice White range every other wash to keep your blonde cool and vibrant or use every day to overtone to grey. Banish brassiness and transform orange tone into an icy, pearlescent hue.

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