Bleach Blondes Ice White Toning Shampoo
Rated 4.7 out of 5 stars
18 Reviews
Regular price
£8.99
Regular price
£8.99
Sale price
£8.99
Unit price
per
250ml
The Lee Stafford Bleach Blondes Ice White Toning Shampoo is our best blue shampoo that nourishes, while removing brassy, orange tones from hair. A crucial corrector for blondes, giving you instant Marilyn vibes.
- The lowdown: A nourishing blue shampoo that brightens hair from root to tip while removing product build-up and excess oil.
- You'll love it because: It doesn't leave your hair feeling dry and brittle like most blue shampoos.
- How it works: Refresh and revives blonde hair with impactful blue pigments to cool down your blonde and remove stubborn orange tones.
- The star ingredient: The potent blue pigments work to correct orange and brassy tones.
- Is it right for me? Best for cooler blondes and even brunettes with hints of blonde. Cult classic for balayage, ombre and highlights.
- The result? Hair feels clean and soft, and blonde looks bright, bright, bright.
THE GOODNESS INSIDE!
We do not test our products on animals.
Blue Pigment
Neutralises orange, brassy tones and create icy, silver-grey shades
Pro-Vitamin B5
Known to improve strength, shine and softness
See All Ingredients
Aqua (Water/Eau), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Disodium Laureth Sulfosuccinate, Peg-4 Rapeseedamide, Laureth-4, Moringa Oleifera (Horseradish Tree) Seed Extract, Chamomilla Recutita (Matricaria) Flower Extract, Panthenol, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Polysilicone-19, Polyquaternium-39, Parfum (Fragrance), Acrylic Acid/Acrylamidomethyl Propane Sulfonic Acid Copolymer, Dipropylene Glycol, Citric Acid, Sodium Hydroxide, Sodium Sulfate, Disodium Phosphate, Octadecyl Di-T-Butyl-4-Hydroxyhydrocinnamate, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Benzyl Salicylate, Alpha-Isomethyl Ionone, Acid Violet 43 (Ext. Violet 2).
More Details
SIZE
250ml
PRODUCT TYPE
Shampoo
HAIR TYPE
Bright and Vibrant Blondes
MAIN BENEFITS
Achieve a Platinum/Silver Tone
Banish orange, brassy tones
For a cool, ashy look
Moisturising shampoo
MAIN INGREDIENTS
Pro-Vitamin B5
Blue pigment
CONTAINS PROTEIN
No
Customer Reviews
Stylist Tip
"Own your tone."
Apply to dry or damp hair instead of wet hair for a more intense hit of blue pigment.
All you need to know about your favourite Lee Stafford products!
Q & A
Because blue sits opposite orange on the colour wheel, it's able to neutralise any overly warm, brassy tones in your cool blonde or brunette hair. That's why we've added powerful blue pigment to this toning shampoo; perfect for refreshing your shade until your next colour appointment.
Yes – thanks to colour theory, blue shampoos are super-effective. Use a blue shampoo whenever brassy tones appear, and the indigo pigment will get to work on neutralising flecks of orange. If your hair is intensely brassy, you can leave it on for longer or follow up with our Lee Stafford Ice White Conditioner.
On blonde hair or brunette hair with blonde highlights, blue shampoo targets orange tones and eliminates them with neutralising powers, so your icy and platinum shades appear bright and salon-fresh. You should only use it when hair is looking brassy, but did you know? By applying blue shampoo more frequently, you can overtone your hair to an on-trend silvery or grey colour.
Put simply: when shades sit opposite one another on the colour wheel, they have a neutralising effect – a great tip for colour correcting your hair. Blue sits opposite orange, so we use it in shampoo to beat brassiness. If locks appear yellowy-orange, you could also try a purple shampoo, like the Bleach Blondes Purple Toning Shampoo.
Using a blue shampoo for blonde hair and brunette hair with highlights works because blue shampoo is made with blue and violet pigments, which bond to the hair, therefore cooling down warm tones, such as orange, and removing brassiness. The same goes for naturally blonde hair: purple shampoo can neutralise yellow tones.
The reason for these pairings is in the colour wheel. Since warm tones for brunette hair are normally orange or red, the opposite colour from orange on the colour wheel is blue. For people with blonde hair, the warm tones are usually yellow, and purple is opposite on the colour wheel from yellow. By having a mix of both purple and blue, you can treat a wider variety of brondes and blondes.
Yes. While blondes most commonly praise blue shampoos, brunettes will love them too. Why? Because even brown hair colours can be prone to orange tones and brassiness. If you're hoping to achieve this season's ash brown hair colour or balance your shade, use this toning shampoo for a quick fix-up.
Bleach Blondes Ice White Toning Conditioner
Bleach Blondes Ice White Toning Treatment Mask
Bleach Blondes Ice White Tone Correcting Conditioning Spray
Bleach Blondes Ice White Toning Cool Shots 4x15ml
