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The Purple Reign collection was born from our original Award Winning purple toning Shampoo. Designed to deeply repair bleached hair from root to tip. Use these products every other wash to keep colour salon-fresh or use every day for a purple hue. Containing violet pigment to target and eliminate yellow tones, leaving a soft, creamy, vanilla shade, whilst keeping brassy hair at bay.

Be a Mane Queen and let your blonde be your crown with Purple Reign.